In a last-minute reversal, FIFA prohibits alcohol sales in Qatar's World Cup stadiums.

 

Budweiser beer kiosks are seen at Doha's Khalifa International Stadium ahead of the Qatar World Cup 2022 soccer competition, which begins on Sunday. Beer sales will now be prohibited during the competition. / Google image

FIFA outlined two days before the start of the world's largest athletic event that alcohol sales will be prohibited in the eight World Cup stadiums in Qatar. 

According to FIFA, the decision was taken "after consultations between host nation authorities and FIFA." 

Sales are still authorized at licensed fan parties and in in-stadium luxury suites that sell liquor, wine, and exclusive World Cup 2022 champagne.

FIFA stated that the decision will guarantee that "all fans have a joyful, respectful, and pleasant experience in the stadiums and surrounding areas."

In Qatar, an energy-rich Persian Gulf country that practices Wahhabism, the sale of alcohol is severely regulated. Alcohol use in public is only permitted in a few hotels and restaurants.


A Budweiser billboard board for the 2022 FIFA World Cup in Qatar. Reuters / Google image

The World Cup is being held in the Middle East for the first time since it began in 1930, and Qatar and FIFA have been in negotiations regarding the sale of alcohol at the stadiums for a long time.

When Qatar won the bid to host the games in 2010, it initially committed to allowing alcohol sales, and it reaffirmed that promise when it signed the deal.

FIFA world cup Qatar 2022. / Google image

Qatar and FIFA agreed in September to let beer sales inside stadiums but not at concession stands. The regulation became more stringent last week when the alcohol stands were relocated to even less noticeable locations outside the stadium perimeters, forcing many spectators to walk far from the action in order to make a purchase.

Since FIFA compelled another host nation, Brazil, to amend its national rules regarding stadium alcohol sales in 2014, the decision to limit alcohol sales worries spectators and analysts that FIFA doesn't have complete control over its trademark event.

For the privilege of serving as the official alcoholic beverage sponsor at World Cup tournaments, Budweiser has spent tens of millions of dollars.

According to the Associated Press, the firm is in the process of renewing its contract with FIFA for the 2022 World Cup.

Budweiser tweeted something that was shortly deleted, saying, "Well, this is awkward."

According to FIFA, all World Cup venues will continue to sell Budweiser's non-alcoholic Bud Zero.


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